If someone uses a similar or identical mark to your unregistered trademark, common-law provisions against unfair business practices might be able to help. In 2021, global filings for trademarks increased by 5.5%, driven by a “boom in entrepreneurial activity and venture capital deals prompted by the pandemic’s disruptions”, according to the World Intellectual Property Organization (WIPO).Īnother reason is that an unregistered trademark or service mark enjoys minimal protection against infringement. The demand for registered trademarks is on the rise. From the Nike swoosh to the golden arches of McDonald’s, trademarks transcend language barriers and instantly communicate brand recognition,” says Jan Wrede, director at IP law firm Dennemeyer & Associates Dubai. They pack a global punch when protecting your intellectual property. “These symbols are both used for startup trademarks and well-known brands. So while most countries recognise the ® symbol, the related ™ is less likely to be understood outside of the English-speaking world.īecause trademark law varies between jurisdictions, international businesses must stay up to speed on all regulations to safeguard their brands. Some countries have their own versions of these symbols and abbreviations based on the same terminology in their local language. This particular version of the copyright symbol is reserved for sound recordings.īear in mind that location matters. In most parts of the world, they expire 70 years after the artist or author dies. Copyrights do not need to be registered, but can be. These IP rights protect the creators of artistic and expressive works, granting owners the exclusive opportunity to reproduce, display, distribute or modify their creations. R (®) − This symbol is a notice that a trademark or service mark is registered with the relevant IP offices and benefits from solid legal protection.Ĭ (©) – Indicates a claim of copyright. As the name suggests, it’s used in relation to services, such as banking or legal services, rather than products. SM ( SM) – The service mark may be less familiar but has the same function as a trademark ™. A mark followed by the ™ symbol is generally not registered with a local IP office. In other words, it tells consumers who has created it so they can make informed purchasing decisions and trust in the quality of what they are buying. This form of IP indicates the commercial origin of a product.
TM ( TM) − The abbreviation for “trademark”.
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